PNR celebrates #WorldWaterDay 2021

And launches the campaign “Every drop is unique”

PNR celebrates #WorldWaterDay 2021

And launches the campaign “Every drop is unique”

On March 22 World Water Day is celebrated, an opportunity to focus on this vital resource and raise awareness about the global water crisis.

What is World Water Day?

The focus of the event is to support the achievement of the Sustainable Development Goal (SDG) number 6: water and sanitation for all by 2030.
The Sustainable Development Goals proposed by the United Nations are the model for achieving a better and more sustainable future for all. They face global challenges including poverty, inequality, climate change, environmental degradation, peace and justice.

The theme of World Water Day 2021 is “Valuing water”. The value of water is much more than its price: water has an enormous and complex value for our families, food, culture, health, education, the economy and the integrity of our natural environment . If we neglect even one of these values, we risk to mismanaging this finite and irreplaceable resource.

What is the current state of water consumption in the world?


29% of the world’s population do not have access to a safe drinking water service, according to 2017 reports;


17% of the world’s renewable water resources are drying up, taking into account environmental flow requirements;


54% is the degree of implementation of Integrated Water Management (IWRM) globally.

It is estimated that the Earth contains about 1,400 million km3 of water, of which 35 million km3 (2.5%) are freshwater.

In 2017, an estimated 3 billion people around the world could not wash their hands safely – one of the cheapest, easiest and most effective ways to prevent the spread of diseases such as coronavirus. Today, 4.2 billion people still face daily challenges to access even the most basic water and sanitation services.

By managing our water sustainably, we are also able to better manage our food and energy production and contribute to decent work and economic growth.


Why does PNR Italia participate in the World Water Day?

At PNR we want to celebrate this important day because water has always been at the center of our projects. The products we design and manufacture allow our customers to make the best use of this precious resource and we want to raise awareness of the theme of water saving and in general of the valorisation of water.

We value and celebrate water as an input to production and socio-economic activity. We therefore feel called to preserve this resource, promoting its correct and conscious use.
We launch the every drop is unique campaign.

Every drop is unique | #PNR4thewater
What can we do to conserve water?

For the months of March and April 2021 we will propose some content that we consider important for good water management at an industrial level: we will talk about how the optimization of a spray system is a fundamental phase for water saving, the good maintenance of the nozzles and winning cases in which our solutions have allowed a concrete saving of water.